As a Production Artist at Williams Sonoma, I ensure our store graphics are developed and proofed to perfection. Graphic Designers hand off approved designs and I begin refining imagery and merchant proofing. I work with our vendors to review color prints, translations, and proofreading. I package, compress, and upload everything for print upon PDF approval.
Objective: create a post card based upon a typeface pulled from a hat. I found that Garamond was developed in France for a King. Using the King’s coat of arms as inspiration, I developed a shield mounted to a brick wall with a fleur-de-lis blooming from various characters within the typeface. The reverse is an ode to history, including the block letters.
My final project at CSU Monterey Bay: create a brand. I worked with the mother-daughter duo of Cosmopolitan Quilt Company to, over the course of 1 year, develop their brand identity, website and pattern booklet to sell.